By Victoria Oliver
In the heart of South Africa’s wine country lies a unique experience that blends adventure, relaxation, friendships and the finest wines.The theme that cultivates in your heart resonates with the stories of winemakers, terroir and cultivar. You are uniquely transported into a shared discovery set in a valley of unparalleled beauty. Here friendships blossom and picturesque moments are shared. Not even your camera can fully do justice to the vistas that surprise you.
Franschhoek Wine Tram, an innovative venture founded by David Blyth, has transformed the landscape of wine tourism since its inception. A journey that is as remarkable as the experience it offers.
David’s story isn’t just a roadmap to success, it is a permission slip to take a chance, embrace the stumbles, and never, ever let go of your dream. This moment is a personal torch being passed down to all the readers as a reminder that the greatest reward often lies in the act of never giving up. Time to dust off those dreams and get moving. The journey, it seems, is the whole point.
Early Challenges and Persistence
David’s journey began in 2002 when his son, Sean, glimpsed potential in the overgrown, neglected tram lines of Franshoek. What followed was a decade-long saga of perseverance and determination. “People thought we were crazy,” David reflects, recalling the initial scepticism surrounding their ambitious dream. Undeterred, they pressed on and never gave up. The idea was conceived at a time when it could only be understood in your imagination as no one else had done it. Their persistence paid off, when, after ten years of relentless pursuit, they finally secured the deal with Transnet. It was this moment that brought to life the vision of Franschhoek Wine Tram.
The vision was clear - to create an experience that transcended mere transportation, resonating deeply with visitors. From humble beginnings with 1 tram, 1 bus and 3 staff members the business has become a marque tourism symbol over the last 12 years which now operates 3 trams, 13 buses and employs over 100 staff members. Today, Franschhoek Wine Tram connects 26 wine estates and has become Franschhoek’s key wine tourism gateway.
Innovative Solutions and Adaptation
The path to success wasn’t without its share of challenges. Initially considering steam engines, they soon realised the impracticality of the traditional approach. “We had to adapt,” David acknowledges, recognizing the need for a more flexible, scalable model. Thus, the concept of tram style open-air buses was born, crafting a unique approach. This strategic pivot enabled them to cater to diverse needs while ensuring a seamless flow of visitors across the wine estates of Franschhoek. This flexible mindset became a hallmark of their journey, enabling them to stay ahead in an ever-evolving industry.
Customer Experience and Safety
At the core of their ethos lies an unwavering commitment to customer satisfaction and safety. “It’s not just about the ride; it’s about the experience,” David emphasises. Creating a haven for solo travellers, families, friends and couples highlighting a commitment to ensuring a welcoming environment for all. Beyond transportation, the Franschhoek Wine Tram became a conduit for storytelling, fostering friendships and shared experiences over glasses of exquisite wine.
Growth and Collaboration
As the venture grew, so did its impact on the local community bringing more visitors that created mutually beneficial growth for bed and breakfasts, restaurants & wine estates. David cherishes the relationships forged with the region’s wine estates, seeing them as collaborators in a shared journey. From family-run vineyards to commercial estates, each played a vital role in enriching the visitor experience, embodying the spirit of hospitality that defines Franschhoek.
Continuous Improvement
To drive a standard of excellence and ensure all visitors have a memorable experience feedback is important. “We take reviews seriously,” David expresses, underscoring their proactive approach to addressing concerns and enhancing the overall experience. Every critique becomes an opportunity for refinement, fueling their relentless pursuit of perfection.
Activitar Partnership
The partnership with Activitar stands out as a testament to shared values and mutual growth. David acknowledges the pivotal role of Activitar in streamlining their booking processes and enhancing operational efficiency. “Pierre and his team embody a spirit of collaboration and support,” he commends, emphasising the hands-on approach and unwavering dedication of Activitar’s leadership.
Conclusion
The Franschhoek Wine Tram’s story is more than just a tourist attraction; it’s a testament to the power of vision, resilience and building connections. David Blyth’s unwavering belief, coupled with strategic partnerships and a commitment to continuous improvement, has redefined wine tourism in the region. As the Franschhoek Wine Tram continues to evolve, one thing remains constant: its dedication to offering an unforgettable experience that celebrates the beauty of Franschhoek, its people, and of course, its exquisite wines.
For more information or to visit The Franschhoek Wine Tram: https://winetram.co.za